The most important aspect of SEO is keyword research and placement. Keyword research is fundamental to SEO. To show you just how important it is, many companies are investing thousands of dollars in keyword research just to get the right targeted content. To avoid such outrageous cost, read this guide.
Always remember that your chosen keywords for search engine optimization (SEO) will have a great impact on the success of your website’s rank.
It is not always easy intuitive to choose the right keywords. A lot of data is needed to establish whether a specific keyword will work on not.
Newbies who are clueless in keyword tools and the entire process of keyword research will benefit from this guide and understand the basics.
I believe that you are now conversant with SEO and how it works. The next step is to find tools that will help you with this task.
Many keyword research tools for SEO on the market are feature-filled to help you establish which keywords are effective for your overall web strategy. The keyword research tools are categorized into two:
• Basic Keyword research – These are tools that use the seed Keyword to find profitable
• Competitor based Keyword research – These tools find keywords that have been proven to
work for other sites.
In my view, a competitor based Keyword research is more effective since the main purpose of Keyword research is to find effective keywords. And if a keyword is working for your competitors, it will definitely work for you.
Your task is simplified since you only need to create a page targeting that profitable keyword &enjoy the benefit of keyword research.
This guide covers both types of keywords research tools, most of which are paid for.
Here is the list of keyword research tools for SEO that help to carry out keyword research:
1. Google Keyword Planner
Google Keyword Planner tool is commonly used by bloggers and web owners. Reason being it’s free and it integrates directly with Google Adwords. Adwords is a requirement for using this tool which is freely created.
• Features: One of the noticeable features of this tool is that it provides deeper information in Google, which is the largest search engine so far.
• Limitations: You can’t access information from other search engines and you can’t find out how your site or keyword is doing.
• Pricing: Free to use.
This tool is best used in the early stages of a website’s SEO. For a free tool, it works just fine, but if you want a detailed and competitive analysis I suggest you try out the following paid versions.
Semrush is not just a keyword research tool. Compared to other research tools where you need to add speed keywords to start your research, you only need to add your URL or your competitor’s URL and you will see all the keywords that are ranking on that site. This simplifies the task of finding short-tail and long-tail keywords that you can target and beat out your competition. It has a 14-day trial period and price of $199
Also, you can check Some Indirect Methods to Improve Rankings in Search Engines
3. Ahrefs Keyword Explorer tool
What makes this popular keyword research tool stand out, its extensive details including keyword difficulty. To show how many clicks you will get from a search engine, it uses a clickstream data. This is useful since many keywords may have huge traffic but hardly any clicks from search engines. This is because they get direct answers from the Google search result. Another unique aspect of this tool is the great UI and the amount of data it provides. It also allows you to create a list of keywords to target directly from its dashboard. This saves time since you don’t have to use excel. It has a 7-day trial period and costs $7.
LongTailPro is the most popular tool for keyword research and is cloud-based. The paid tool offers amazing keywords for your niche/ sites. Its “platinum” version, gives you an amazing and a really detailed keyword analysis feature. It also has a competition checker that makes it easier for you to pick the right keywords. Price is $30 discount.
See More: Long Tail Pro Review
5. KW finder
KWFinder is your best if you are looking for the serious, complete, and dedicated tool for keyword research only. It’s a new entity in the market, one of the fastest growing SEO tool company.
KWFinder allows you to find keywords that drive highly targeted traffic. You can easily find long-tail keywords that are related to problem-solving using questions based Keyword research option. Problem-solving content helps us get more targeted traffic & conversion. The tool offers both free & paid plans. Although most users go for the basic plan, you should first try the free version to see if it works for you.
If you want to analyze and stay ahead of your competition in a tight niche, Spyfu will get you sorted out. Being one of the best ’SEO optimization software on the market, it allows you to check up on your competitors and find new areas to market. It is a solid product that won’t disappoint. SpyFu is highly used for two important reasons.
• Understanding your competition’s SEO platform.
• Discovering under-served, untapped, or emerging markets, and several modules.
• Spyfu doesn’t have the depth of keywords that some competitors do, although this is changing. Also, the data for SpyFu is monthly, rather than real-time.
Pricing: SpyFu offers pricing plans as well as an “Agency” plan. The basic plans are $79 and $99 per month (with a discount of more than 40% if you buy a one year term). The “Agency” pricing is $999 per month.
For smaller businesses, I will strongly suggest WordTracker tool for keyword research. Reason being, it is used to build new links, and develop a strategic SEO platform. I would not recommend you pick up all of the tools listed above, but instead stuck to one or two and get used to its system. If you have been using the Google Keyword Planner tool for a while, you have a good basis for getting started with any of the paid and professional tools listed here. Take a look at some of these tools and decide which works best for your business strategy.
All these keyword tools work well. However, there are more things to consider when a keyword researcher from an SEO company picks a keyword research tool. Overall, your choice depends on the level of your SEO knowledge and the job you’re looking for. Ahrefs is for professionals who are much familiar with SEO aiming to make use of every detail they can get, while KWfinder is a perfect choice for someone who’s just starting out, considering its money/value ratio.
Here are few more topics that you shouldn’t miss:
Hittail Review: The Best Related Keyword Suggestion Tool
Traffic Travis Review: Free Desktop SEO Software
Best Keyword Research Tools for SEO
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