Any person (or in this case writer) can use some extra income from advertising which I must admit many bloggers are shy to try. But with great tools like Google AdMob you can sit back and watch as your mobile app makes you money. This article will analyze AdMob as a money making network for mobile advertising apps to increase your mobile app monetization. At the end of it, you will be asking yourself where you were all that time and never thought of trying out this network. AdMob is a Google-owned network and one of the largest and most popular tools for app advertising. It was acquired by Google in 2010 and was restructured to incorporate many of the core functionalities of the Google advertising network. This resulted in the deep pool of advertisers, which generally leads to very good fill rates and competitive eCPMs. The network has an extensive support guide with numerous forums dedicated to solving any technical issues that arise. Basically, AdMob is a mobile-oriented version of AdSense. The network functions across all major platforms, including AdMob Android, AdMob iOS, and Windows 8. AdMob is allowing developers and publishers to monetize their mobile apps through app advertising with relevant ads from a huge inventory of advertisers that runs into their millions. What a developer needs to do is sign up for a free account and install the SDK into their app. Revenue is usually earned on a CPC basis, though there is also some CPM advertising available. This network does not require any specific language. AdMob can be used by both basic and advanced app publishers. The simplest way to use AdMob is to create standard-sized ads to appear in your app and to be filled using the Google mobile advertising network. Google AdMob mobile advertising platform prohibits content that contain violence, pornography, excessive profanity, hacking/cracking, illicit drugs, drug paraphernalia, sales of beer or hard alcohol, sales of tobacco or tobacco-related products, sales of prescription drugs, sales of weapons or ammunition, sales of products that are replicas or imitations of designer or other goods, sales or distribution of coursework or student essays, programs which compensate users for clicking ads or offers, performing searches, surfing websites, or reading emails, any other illegal content.
Creating an Ad Unit
If you have ever created an ad unit using Adsense then you will have no problem creating ads using AdMob mobile app ads since their processes are similar. Publishers and developers can customize the color scheme of text ads, select the ad unit size, and specify a refresh rate on how often the ad reloads on the user’s screen. Display ad unit sizes are available in 320×50, 300×250, 468×60, 728×90, and smart
banners in the following sizes: 320×50, 360×50, 480×32, 533×32, a range of sizes from 480×32 to 682×32, 768×90, 1024×90, 800×90, 1280×90, 600×90, 1024×50.
AdMob control panel is neatly laid out and easy to use. Publishers and developers can easily click around to see reports (Monetize), create or edit ad units (Promote) or change account settings (Account) through the top navigation menu. You can monetize your app by simply clicking the “Monetize new app” button and from there, creating the new app’s ad unit(s) is a breeze. You can boost your mobile app advertising revenue using AdMob.
Reporting within the AdMob control panel is very good. Multiple reporting options are available for publishers and developers including filtering by time or add numerous dimensions to create truly granular reports, much in the same way that Google Analytics allows. It also allows you to export reports into multiple formats, including CSV for usage in Excel. Ad Mediation Reports are also provided by Google AdMob. This feature allows users to display ads from multiple sources, including the AdMob network and other mobile ad networks. Having these items competing against one another will help you to identify the highest payers. You decide to shift your attention toward the ads with the highest payout. The process requires constant maintenance and monitoring, to pay off for large volumes of traffic. AdMob SDK can also optimize your mobile app using the “Ad network optimization” feature that automatically pulls eCPMs from different networks based on historical performance.
AdMob revenue is quite lucrative.O n payment, the publisher share of the revenue is 60% and payment can be issued using ACH, PayPal, or Wire Transfer. The minimum payout threshold is 20% with net term payment of 30 days. You’ll split any revenue earned with the network (approximately 40% goes to Google) and your earnings will be deposited into your account each month (assuming you meet the $100 payment threshold or relevant amount in foreign currencies). Unlike other mobile ad networks, AdMob also includes a tool called “AdMob Mediation” that facilitates ongoing optimization, for the advanced app makers who are looking to maximize their mobile earnings. However, it should be noted that the AdMob Mediation feature does NOT support all mobile ad networks, but rather, a limited number of ad networks who can run within this optimization framework. Developers can promote their portfolio using AdMob’s built-in mechanism that allows them to display ‘house ads’ for free. You can also use this network to serve as either house ads that promote your own products or AdMob native ads from third parties with whom you’ve reached an advertising arrangement with. Meaning, signing an ad contract directly with an advertiser to run their banners in your app, will allow the AdMob features tools to set up, deliver, monitor, and report on that campaign. This will help you, especially when selling your app’s ad space directly to third party advertisers. Another similarity that Adsense share with AdMob is the reporting interface. AdMob features a detailed and customizable reporting dashboard that allows for both basic and advanced analytics. AdMob does place some strict limits on ads; you’re not allowed to have more than one ad per static page, or more than one visible at a time if the page scrolls. For some apps, that may be a drawback that limits the overall earning capacity. They also have requirements regarding positioning of ad units so as not to solicit invalid clicks.
Overall, mobile app advertising generates more than 50% of the total revenue of an app. Therefore they should not be ignored. In the next two years, apps are projected to grow up to 3 times and this presents a window of opportunity for developers and publishers to increase their
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