As a blogger or if you are running a business online, you need to know which area of your website is the most active. This is where heatmap applies. Heatmap analysis is a scientific explanation of the conversation rate of your online store or website. It is used to measure the effectiveness of your landing pages, contact forms, and the social activities of your website. In simpler terms, a website heat map is a visual representation of your website’s most active areas. The region which is clicked the most will appear red to indicate its activeness.

This post reviews Mouseflow as a website heatmap tool, and how it helps users improve their website’s visibility conversation. Read it for more insight. To get a clear picture of the visitor’s attention, you have to focus on the mouse movement on your website. To grasp the concept of how Mouseflow Google Analytics heatmap works, there are certain terms you need to be conversant with. Here are some of them:

  • Session recording and replay

Session Recording is simply the entire activity done by the visitor in a single visit, which includes the time from which the website was loaded to the time the tab was closed. A session replay playing a recorded session is called a Session Replay. This is the video of the entire movement of the visitor with the website. This includes typed information, form interactions, clicks and all other activities. Mouseflow website visitor tracking records individual sessions of your site’s visitors which you may play anytime from your browser.

  • Importance of Session Recording and Replay

Session Recording and Replay gives you a clear observation of user interaction testing. Both usability testing and A/B testing can be sampled with a live user.

Mouseflow dashboard

The dashboard gives you a general view of your recent session recordings and your popular heatmaps. This is represented by a chart which shows the number of sessions recorded, in relation to the traffic your website gets.


Mouseflow’s heat maps analytics gives five distinctive aspects, including click heatmap, scroll heatmap, movement heatmap, and geographic heat map. Let’s look at each one of them and evaluate them.

Click Heatmaps – This heat map represents the regions that get the highest number of clicks. Each page has its own particular heat map representation. For example, in the page containing a contact form, the Submit button would register the highest number of clicks.
Movement Heatmap – The movement heatmap represents the regions of the website with the highest movement.
Attention Heatmap – The Attention Heatmap – as the name suggests – represents the areas where visitors seem to put their attention to. This is the area where users spend the maximum amount of time.


Session Replay, Heatmaps, Funnes, Forms & User Feedback – Mouseflow

How to improve Sales Page Copy using attention heatmap

There is a good way to maximize the attention heatmap tool to increase your visitor’s stay on your website. When writing a long sales page, the best thing is to make your readers read the page from the top, followed by the testimonials, and click on the Buy Now button. Therefore, the top part of the sales page needs to be red. If readers don’t read the top bit then you need to work pitch and content. Scroll Heatmap

Scroll Heatmap

This heat map shows the most scrolled area on your website. Most visitors would quickly scroll down from the header and reach the bit where the content is. Scroll heatmap compliments attention heatmap. When the attention is high, it means that there will be minimal scrolling and vice versa. When the scrolling heatmap shows yellow to green regions in a scroll heatmap indicates the bits in your copy which your visitors find interesting or useful. If correctly used, the scroll heatmap is a great tool for improving your landing page copy.

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With Mouseflow heatmap software, you can choose how many sessions are recorded, out of the traffic. For instance, inputting is ⅓, means one out of every three visitor’s session will be recorded. This helps to plan your usage. Each recorded session is a credit. You would have to adjust the percentage of recorded traffic, from your total traffic, depending on the plan you purchase.

Geographic Heatmap
This heat map shows the countries where most of your visitors come from. The data can be obtained from most analytics software such as Google Analytics, heatmap Google maps, a Kissmetrics.


A funnel is a series of steps a visitor takes in order to complete an action in your website. To lead your visitors here are steps involved.

  1. The first page is where the visitor reads about the offering and enters the email address.
  2. The second page is a confirmation page, where the visitor can download or order for the product. Mouseflow measures the drop-off rate at each stage in the funnel.

Optimizing Conversion Rate using Funnels in Mouseflow

Funnels allow you to track how your visitor’s behavior in your site. They are used to discover the leaking areas of your conversion funnel. Once you’ve identified the leaking page, you can then find solutions in the concerned areas of your site.

Try Mouseflow Yourself


Another interesting aspect of Mouseflow that is useful in a B2B generation and content marketing in WordPress is formed tracking. Here the cost per lead is significantly higher, compared to B2C website/product.

Field Segmentation in tracked forms

Mouseflow helps you figure out the data-intensive fields in your form, and measure the time taken to fill a typical form. If the number of fields in your form is high or irrelevant, you might notice your visitors dropping off at those particular fields, within the form. Mouseflow allows identifying these fields and optimizing around them, to ultimately increase the completion rate of your form.

Tracking a form in WordPress using Mouseflow

  1. You first have to setup your form in WordPress and copy the URL
  2. Click on the Forms page in your Mouseflow dashboard and select New Form.
  3. Paste the URL you copied in Step 1.
  4. Mouseflow will automatically recognize the form from the page, along with all its fields.
  5. You can assign a name to each field in the form, such that it’s easier to track.
  6. Finally, hit Create Form to start tracking the form interactions.


With Mouseflow, you can create beautiful, non-aggressive feedback campaigns for your site visitors. By getting feedback, you’ll listen to your visitors’ opinion on how to improve your site.

Checkout quick video review on Mouseflow

Source: mouseflowcom

Final remarks

Website analytics is a booming field in today’s attention-deficit economy. Millions of dollars are poured into funding new research and solutions for analytics and attribution. Mouseflow is a perfect start for any marketer to get acquainted with the basics of heat map analytics.

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