Think about it. With over 2 billion users worldwide, a significant portion of social media users could be your prospects. That’s the very reason why it’s crucial for your brand’s marketing strategy. But knowing where to begin could be easier said than done.
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Here are the top social media marketing strategies that could help your business grow:
1. Use different platforms
Choosing the right social media platform starts by understanding who your target audience is and what platform they are likely to use. These social media platforms should also be tailored to your goals. For instance, if you are in the B2B industry wanting to gain more leads, then LinkedIn is a first channel that you could focus on. If your brand is relatively new on social media, then it is perfectly fine that you focus on one channel initially before expanding your presence on other networks. You can get started on either Facebook or Instagram. As you begin to get more comfortable, you could gradually expand your network to widen your reach, primarily if your audience uses additional channels.
2. Optimize your profiles
Once you’ve decided which network you want to use, the next thing that you need to do is to create a social media profile or work on your existing profiles so that they’re aligned according to your plans.
Here are the things that you should take note of:
- See to it that you fill out all profile fields.
- Utilize keywords that people would use when searching for your business.
- Use images that are correctly sized for each network that you use.
3. Know your social media audience
Knowing your audience or who your ideal customer is, as well as what they want to see on social media, is key to crafting the kind of content that they like, share, and comment on. It is also vital if you want to turn your followers on social media into loyal customers. So, why not create an audience or buyer persona?
Doing so allows you to think about your potential fans, customers, and followers as real people who have real wants and needs. This would also let you think more clearly about the products and services that you can offer. But a lot of brands think that all followers are right for them. That’s the very reason what you should not focus so much on vanity metrics (e.g., likes and follower counts). There’s really no point in having someone as your follower unless they are genuinely interested in the content that you share. Because of this reason, we always advise our clients at VoyMedia Advertising Agency NYC that they need to understand their target audience. Different types of people are using social media in various ways. If you are keen on meeting your goals, then you need to be using the same social networks as your target market. Similarly, if you have to engage in influencer marketing, then you have to be sure that you work with influencers that match your target market.
4. Produce compelling content
If you want to create a successful social media strategy, then you need to have a strong content plan. Ask yourself the following questions:
- What types of content do I want to publish on social media?
- How frequently will I post?
- Who will my target audience be?
Here are a few examples of the type of content that you can create:
- Blog Posts
- Company Updates
Also, go with the social media rule of thirds before selling your products or service.
- 1/3 of your content should be focused on promoting services, products, events.
- 1/3 of your content should share something educational, entertaining, or emotional that lets people connect more with your page.
- 1/3 should share tips, how-tos, blogs, instructional videos, company photos, and so on.
Remember that creating high-quality and engaging content should be your top priority. You could also come up with a content calendar that outlines how often you post, what channels those posts will show up on, what type of content you’ll be posting, as well as the topics you’ll be posting about.
5. Figure out the best time to post
Finally, you need to figure out a time when to share your content. You might be tempted to research online when it is the best time to post. But stop there and take a breath. Before you decide what time of the day (or days of the week) you will publish your posts, you need to think about the behaviors of your target users. For instance, people who love traveling are more active on social media on weekends when they are planning their next trip. Meanwhile, sports fans are most active before, during, or just after a sports event to look and interact with content that is related to the fact they follow. Athletes might be on Instagram right after their workout in the morning or evening.
So, focus more on the general behavioral patterns of your target audience.
6. Integrate an AI-powered chatbot
A chatbot is a digital tool that helps communicate and resolve your customers’ problems without requiring potential human interpretation. It also integrates with a platform that most people feel a lot more comfortable interacting with ‒ social media.
Usually, the best AI-powered chatbots:
- Can answer your customers’ questions
- Incorporates all major payment systems
- Doesn’t require you to have coding knowledge
- It takes orders directly from the comments and on Facebook Messenger.
7. Partner with micro-influencers
When it comes to engagement, micro-influencers continue to gain ground over their counterparts or the more celebrity-like macro-influencers. Apart from the obvious budget benefits, micro-influencers simply charge lower fees, and they are open for a gifting basis. They have more engaged and niche-specific audiences as well. There is even research that shows that once a profile gets a few thousand followers, its engagement begins to decline. Hence, collaborating with influencers who have between 1,000-10,000 followers comes with a fraction than the usual influencer cost. It is also highly likely that genuine engagement is even higher. So, try to research people who are known to be up-and-coming in your industry. Use relevant hashtags to find influencers who are not just merely represented by agencies, those that have a smaller audience, but have greater engagements.
Also, plan your campaigns based on relevancy and not merely on the audience size.
8. Be active on the comment section
If you’ve been active on social media, then you know how nice it would be to get a reply from a concerned person. Apply the same rule to your company’s social media profiles. When someone leaves a query or a comment, make sure that you respond to the feedback as quickly as possible. If the comment left there was a grievance, make sure that you apologize right away and make amends to resolve the situation. That will show that you are sincere to your customers and that you take the comments seriously.
Eventually, this helps pave the way in turning those customers into loyal brand advocates in the long run.
There are many approaches that you can adapt when it comes to social media marketing. But you need to learn how to implement a mix of these different strategies to improve your results and rise above your competitors.
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