As a business owner, reaching your prospects is paramount to your success. There are various ways you can use to achieve this but nothing comes close to email marketing. It is the most effective way to reach and engage with your audience without much effort. In fact, it’s so important that I would recommend businesses to develop its implementation by 2020.

This post will highlight reasons why your company needs to adopt email marketing strategy as a marketing campaign for the future. Read through for better understanding.

Importance
of Email Marketing

From individuals, professionals, and even consumers, email play a big role in our everyday endeavors. Just think about it for a moment. Do you know anyone who without an email address? Chances are they are countable and won’t reach hundreds. More than half of the world’s population use email and most users use emails to check and send mail daily. Why not tap this network and use it to your advantage. It creates a great opportunity for all manner of ventures to reach their target audience. You can improve your reach and visibility by adding email marketing as part of your digital marketing strategy allowing conversation and engagement on a consistent basis.

Additionally, this medium offers other benefits that other marketing tactics don’t. It allows you to tailor-make and personalizes your messages to suit your customers based on action. You can also segment your audience into groups ensuring that leads get to the right people at the right time.

Also, you can check Ways to increase Income from Email Marketing

Don’t let your competitors box you out of business by ignoring the fact that they are using email marketing tactics. To remain relevant in the digital marketplace, start using email marketing in your company. You will have nothing to lose.

See More: Top 5 Ways of Digital Marketing

5 reasons why you need email marketing

The following are five major reasons to convince you how important email marketing is:

1. Cost efficiency

Cost can’t be ruled out when it comes to digital marketing. You always need to strike a balance between the cost of marketing and sales brought forth. Email marketing can achieve that easily. It is one of the most cost-effective digital marketing tactics, used to reach and engage the audience. Compared to traditional marketing like TV, direct mail, or print ads, which are expensive, email marketing is quite affordable. Although you may have to employ services like email marketing automation and email content creation to enhance delivery, the cost is little compared to traditional ads. Its cost-effectiveness can be reflected on ROI (Return On Investment) where according to Campaign Monitor, every $1 spent on email marketing typically generates about $38 in ROI. This provides a welcoming environment especially for growing small businesses that operate on a small budget. You can also utilize marketing tactics such as segmentation and triggered campaigns help you get the most for your money.

2. Extensive reach especially to mobile users.

One of the most effective ways of using email marketing as a marketing tactic is that you can reach a massive audience who are on mobile devices. This is due to the ever-growing number of mobile users. Two-thirds of emails nowadays accessed on smartphones or tablets, making email marketing an effective medium to reach your audience. With such great influence, businesses need to embrace email marketing to reach out to mobile users. To ensure that you are accommodative to mobile users, use responsive designs and images that can load easily on smaller screens.

3. Email marketing automation

Perhaps one of the topics that should be discussed about email marketing is email automation. Many digital marketing processes can’t be automated. Email marketing is the only digital marketing process that can be automated successfully. In fact, Email automation helps to improve relevancy and timelessness of your campaigns. Triggers and workflows are used to automatically send messages to visitors after they take a given action. If a visitor spends some time on your site adding different products in their digital cart and exits without purchasing, an email will be sent automatically reminding them of what they left behind. By doing so, you create a relationship that will lead to purchases or loyal subscribers. With automation, you won’t wait around for a perfect time to send messages. The system takes care of that, leaving you to focus on building your business.

See More: Bloom Plugin Review: Email Optin Plugin for WordPress

4. Personalization of content for better response rates

Personalization is steadily becoming popular in digital marketing. Rather than just bombarding consumers with aimless ads, personalized emails make it interactive and less aggressive. Consumers are interested in personalized marketing that is tailored to fit their needs and preferences. Personalization is achieved using data from other platforms to better understand your consumer’s taste and preference. This makes it easy for users to target individuals considered prospects. Segmentation ensures that your subscribers are getting products and offers that appeal to them most. This, in turn, increases relevancy and improve conversion rate, which lowers unsubscribe rates. This type of personalization is highly relevant to email marketing which is not available with other types of marketing like direct mail.

5. Email marketing is interactive

You can provide your prospects with different types of interactive content within the email body, rather than sending them to a landing page straight away. This is a less aggressive method that is used to lure loyal customers. Creating interactive email content does not only help to capture your visitors’ attention but also help to integrate other channels into your digital marketing.

Conclusion

Now that you are conversant with email marketing, make plans for implementation. For a successful email marketing campaign, start growing your email list to generate leads. You may even consider partnering with an email marketing agency if don’t have an expert on your team. That is how serious email marketing is. Agencies offer professional services on email marketing services.

Here are few more topics that you shouldn’t miss:
Constant Contact Review: Best Tool for Email Marketing
Sendy Review: Best App for Small Email Marketers
Sendinblue Review: Is this Email Marketing App Worth It?

Like this post? Don’t forget to share