Capitalizing on Mobile Marketing as a Small Business

How can you capitalize on mobile marketing as a small business to boost your ranking as an entrepreneur? Read on to learn more.
The mobile age is here to stay. The younger as well as the older generation spend most of their waking moments staring at one mobile screen or another. It is the age of mobility, and as a small business, you need to ask yourself what you are doing to tap in to this market. Small businesses can reap big from this mobile frenzy, and here are some mobile marketing tips to help you get started.

Turn your attention to mobile apps

As far as mobile marketing tips go, this is the most underestimated. There are billions of mobile users who are actively using different apps. During the first years of the 21st century, mobile app development was a job only meant for programmers. However, the times have changed, and you can develop your own app. With that in mind, you can visit sites such as appmark.com and develop an app that is simple yet can sell whatever you are selling. This is a critical component of mobile marketing for small business.

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Make use of social media

Facebook, LinkedIn, Twitter, and Instagram are just some of the many social sites being used by billons of potential users. Social networks have grown to be some of the most influential online marketing tools. You can create a page dedicated to your business and post things related to the product/service you are selling and watch the magic happen. Make sure to leave the fun and games to your personal page.

Capitalize on SMSs

Mobile marketing for small businesses has been revolutionized by SMS marketing. This type of marketing gives any upcoming entrepreneur the opportunity to not only maintain the customers you have, but also keep the conversation about your business going. You also give a sneak peek of what new product you have accompanied by a link to your website. Ensure to keep the interest of the customer at heart by including coupons and discounts.

Mobile websites

Statistics show that most mobile users visit websites using their phones, iPads, and other mobile devices. Make sure that as you are building your webpages as part of your online marketing strategy, make them easily accessible via mobile gadgets. Many users online move on to the next site as soon as they realize the website is not appealing lesser on their mobile gadgets. If you don’t pay attention to this, you are going to lose out on a huge chunk of potential and even existing customers.

Invest in quality content

There is nothing worse than your content failing to get the message across. Let’s face it: no one likes to spend their time reading boring and poor quality content— even you. It is important that your website be attractive even though it is equally vital to have quality content. As you update the information on your website and mobile app, ensure it speaks quality. Be short, precise, and to the point rather than typing long speeches about one product.

Email campaigns

Mobile users utilize their devises to read their emails on the go. An estimated 75% of them of mobile users prefer this option to using their PC’s. It is no surprise considering users always carry their mobile devices. As part of your mobile marketing strategies 2017, incorporate effective email campaigns to boost your business regarding awareness and customer satisfaction.

Offer unsubscribe options

Sending out Emails and SMSs to your clients and customers can work for or against you. Some of them may not appreciate getting multiple emails in their inboxes or endless SMSs. The best you can do for your business is to always accompany the messages with an unsubscribe option.

See Also : Steps to Building a Successful Email Marketing Campaign

Offer incentives

It is human nature to always have the “what’s in it for me” attitude, and it is no different when it comes to mobile marketing. Customers will feel more inclined to visit your website or use your app if you offer them something that they feel will benefit them in a way. In that case, coupons and discounts should be a must as incentive to bring in more customers or to encourage the existing ones to visit more often.

Optimize Google AdWords

If you are regularly looking for ways to harness the power of search engines to improve the visibility of your business, then you have probably come across the term Google AdWords. This tool allows you to identify the most common search words from potential clients for SEO purposes.

Parting shot

There you go some of the most top notch mobile marketing tips for small businesses to get you started on your journey to success. Once you have these tips implemented, you can test them in different forms until you find the one that works for you and your business.

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