Building an email list is paramount if you want to benefit from email marketing. However, building your own email campaign manually is not an easy task. However, with the right email-marketing tool, you can achieve more. There are numerous email campaign service software in the market but one has stood the test of time: Constant Contact.
When I first stumbled upon constant contact, I was pleasantly surprised that such a tool can offer so much. Apart from email marketing, Constant Contact offers events and social marketing. This review will analyze what makes this tool one of the best in the market.
Constant Contact features
Constant Contact comes various features. Some are common to most email marketing tools while others are unique. Here is a comprehensive list of some of the features.
The contact management feature helps you to put your email list in order. You can easily build an email list from scratch, or even import email contacts from other services such as Gmail.
Tracking & Reporting
Reports are a part of any growth. Constant Contact provides reports and analytics on the performance of your campaign as well as tracking shares and mentions on social media.
Social Media Sharing Tools
With the social media-sharing tool, you can easily share your email campaign on social media including Facebook, Twitter, and LinkedIn.
Apps & Integrations
You can integrate Constant Contact with popular apps and services such as WordPress and accounting app, QuickBooks. These are just some of the many apps Constant Contact can accommodate.
Events Registration & Management
One of the best features of Constant Contact is the EventSpot that allows you to send invites to your existing email list. You can even attach registration forms for those who want to attend the event.
Opens & Click Tracking
With Constant Contact, tracking the clicks and emails opened is a breeze. Whenever you send emails to your contact list, you can track and identify those that resulted in conversions and traffic as well as those emails that were simply opened.
When it comes to email delivery rates, Constant Contact has the best. Emails are delivered to the intended contact due to the antispam feature within the software.
Mobile Email Marketing
Constant Contact also focuses on mobile responsive emails customized to meet the needs of the targeted niche. With the world shifting towards a mobile platform, this is an impressive feature.
Also read: Ways to increase Income from Email Marketing
Customer support for is not exactly 24/7 but is still great that you can call directly or email. You can call from 8 am to 10 pm from Monday to Thursday and 8 am to 9 pm on Fridays.
Customizable templates and forms
You get access to various email templates as well as forms that you can customize to your liking. It also features and drag-and-drop tool that makes it easy to create a template you fancy.
Constant Contact benefits
Constant Contact comes with several benefits that any serious email marketer will appreciate. Some of the benefits include:
• Beautifully designed templates that can help you create an effective email campaign.
• Features a number of email service tool and enviable integration services.
• It is an affordable option, especially for new and upcoming businesses. On top of it all, you get a 60-day free trial plus a 30-day money-back guarantee.
• It provides professional tools and email campaign services. You can count on a clean and professional looking email marketing service.
• Constant Contact email marketing tool is easy to use and requires no special skills, technical or otherwise, to create a working email campaign.
Drawbacks to Constant Contact
Constant Contact also suffers from a few drawbacks.
• The customization capabilities are limited. The the drag-and-drop feature helps users with no skills in HTML. Those with coding skill have to stick to the limited editor the software provides.
• It is not as affordable as other email service tools. Though there are plans, each with standard set prices, Constant Contact changes a $5 fee for image and archives.
• If you want to segment your email list, Constant Contact email marketing tool is not for you. It does not allow segmentation of email list, which means you’ll only be sending out blanket campaigns.
Constant Contact pricing
Its pricing plans depend on the number of subscribers you have. The starting plan goes for $20 per month and comes with the core features as well up to 500 subscribers. The following plan goes for $45 and it includes the core features plus up to 2500 subscribers. The third plan accommodates up to 500 subscribers but with added features: coupons, surveys, event marketing, and email automation. This will cost you $45 as well. The last plan goes for $70, and it includes a subscription of up to 2500, email automation coupons, surveys, donations, and event marketing. There is a 10% and 15% discount for biannual and annual plans. A 30-day money-back guarantee and 60-day free trial is also available.
Whom is Constant Contact for?
Constant contact can be used by anyone who wants to grow his or her email marketing presence. This software is easy to use and there are no technical skills needed to have it working for you effectively. A startup or established company can utilize it to create responsive emails customized for any niche.
Like most email campaign service providers, Constant Contact can pride itself in providing some of the traditional solutions for email marketing. However, its unique additional tools impress more. EventSpot and social media campaigns are some of the tools I believe most email marketing tools should provide. Take advantage of this simple tool and enhance the performance of your campaign. Export your old email list or simply create a new one, nothing beats the efficient and performance-oriented Constant Contact.
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