The reason why Google webmaster tools is important is that is that it doesn’t have all the perks of commercial SEO suites and it is not a tool for any SEO need but is from Google itself which offers lots of crucial SEO insights. All these are good reasons to start using Google Webmaster Tools. Google webmaster tools is equipped with Google SEO tools that can help you to the top of Google search engine rankings. This post seeks to find out what else puts this incredible tool on top. Read for more insight. As the name suggests, Google webmaster tools are a set of tools for webmasters. One aspect of this tool that is not easily noticed is that it helps to communicate with Google site search and adjust many angles of how Google views your site. These include list of the external and internal links to your site, crawl rate adjustment at which Google bot indexes your site, analyze keywords used by users to find your site, check your site’s statistics, and the click through rate for each keyword. The Google webmaster tools submits URL .What may trouble you is the fact that you are giving Google direct access to your site’s stats. But I believe Google is a credible company and respects an individual’s right to privacy and wont abuse the data given. However if confidentiality is what you value most, it’s important to give it second thought , before allowing Google handle your private information. Using Google tools Webmaster with Google Analytics gives you great results. Data from the Google webmaster tools can be obtained straight from Google analytics. Therefore, if you are already using Google Analytics, a little effort will be needed to easily integrate it with this web search Google Tool, too. This will save you a lot of time and money subscribing to plugins that serve almost the same function as Google analytics.

Getting Started with Google Webmaster Tools

Using the search engine console requires you to join first. You will be subjected to a verification process to confirm that you are the legit owner of the site you want to use GWT on. Several options are available to verify ownership. You can download an HTML file and to upload it to the root directory of your site, the second one is by adding an HTML tag into the head of your homepage and the third one is to verify ownership is through Google Analytics. That is if you are using the same Google account for Google Analytics.

Daily Use of Google Webmaster Tools

After verification of ownership and have Google code placed on your site, it is time to put it into use. Google webmaster tools have numerous advantages and you can access them all. The dashboard is the first thing you will see when you first log into Google webmaster tools. The dashboard allows you access to major sections such as Search Queries, Links to Your Site, Crawl Errors, Keywords, and Sitemaps. The various sections can be opened by clicking them.

Search Queries

If you are interested to find out what keywords led users to your site, the queries section will give you the answers you are looking for. It shows the various keywords that the users type into your site.

It has a long list of keywords searched by the users when they came to your site. It would be nice if these keywords matched with the ones you had optimized but if not, no worries just pick the good suggested ones that you were unaware of and start optimizing for your site.

See More: 4 Awesome Tools to Find Long-Tail Keywords in Any Niche

The Search Queries section also shows the number of impressions and clicks. This gives you an idea about the CTR for this keyword. All equal, a higher CTR means the keyword is relevant, so you might want to invest some more efforts into this keyword. However, if you notice that as a result of your efforts, the CTR goes down, it is proper that you forget about those keywords.

Links

Another helpful section of the webmaster console is the Links to Your Site section. This section allows you to where backlinks (internal and external) come from, and also the pages they are linking to. Other link checking tools may not give you a comprehensive check on every single link. Anyway, it is important to check regularly. The disavow links to your website that seem harmful is one of the advanced uses of the Link section. This may be linked from bad sites that can really damage your rankings.

Also you can check SEO Smart Link Premium: Best Plugin to make Internal Links

Crawl Errors

The Crawl Errors section displays the errors encountered by the Google bot on your site. The data given is similar to one on Spider Simulator and shows inaccessible pages, missing pages, server errors, and all sorts of problems. These problems are what prevents Google from successfully crawling your site. It also gives you information on crawling such as the number of pages crawled every day which is useful to know.

Keywords

The Keywords section is similar Search Queries section and also deals with keywords which users type to get to your site. It also shows keywords, but the difference is that here you see what keywords and their significance Google found on your site. There is a great difference between the keywords typed by users and the ones Google finds on your site. This shows that you are not optimizing for the keywords searched by users. This section also shows your site’s theme.

Sitemaps

The Sitemap section is the last one to be accessed from the dashboard. This section shows sitemaps of your site Google has found and the number of URLs in them. If the sitemap found by Google is different from what you expected it to be, you can submit a new sitemap for Google to use. Look for a tutorial on its website on how to use Google webmaster tools.

Conclusion

Google SEO Webmaster Tools is an incredible and valuable instrument for SEO. You can see all the important aspect of SEO on your site and helps you to make the right changes to improve your rank and visibility. It gives you the right information regarding keywords, links, crawl errors, etc. I strongly recommend this tool for anyone who wants to make an impact in the blogging industry by improving on their SEO.

Here are few more topics that you shouldn’t miss :
Sitemap: Check Your Website Stats and Valuation
Xmind Review: Mind Mapping Software
Yoast SEO: Best WordPress SEO Plugin

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