For any successful online business, website optimization for search engines should be paramount. This is evident through a research done which concluded 44% of consumers will try to look and compare prices on search engines first before purchasing. From this percentage, 79% rely on organic results. Henceforth, this requires a well researched and implemented SEO strategy. But what is SEO? SEO stands for Search Engine Optimization which helps businesses by improving their rankings in search engines which results to high traffic. Appearing on the first 3 pages of any search engine means that your website is visible worldwide and prospective clients can find your products or business easily.
Overall, SEO is a collection of activities such as organising your website’s information, help search engines find you, and displaying the information worldwide for people to easily locate you. Moreover, SEO is meant for humans like, you must first conduct a research to determine what keywords are mostly searched for and how they are being searched. This allows you to insert those keywords in your web content in a natural way that makes sense and doesn’t disrupt the flow of the content. Essentially, You need to hire seo expert to focus on content quality and the rest will follow.