Hair Restoration Website SEO
Beverly Hills Hair Restoration, a leading Los Angeles clinic, specializes in advanced procedures like SmartPRP® and SmartGraft® for hair rejuvenation and transplants. Founded by award-winning Dr. John Kahen, a celebrity hair transplant expert, the clinic offers SMP, beard/eyebrow restoration, and hair-lowering. The website includes reviews, photos, and contact info for multiple locations, with a subscription option for updates on hair care.
INCREASE IN ORGANIC TRAFFIC
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INCREASE IN KEYWORD RANKINGS
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BOOST IN CONTACT FORM INQUIRIES
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INCREASE IN PROPERTY VIEWINGS & INQUIRIES
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Objectives
My mission? Elevate Hair Restoration’s online presence. The goals were clear
Lead
Generation
My primary focus was strategically optimizing contact forms for BHHR, ensuring a seamless lead generation process.
Organic
Visibility
With a keen eye on industry trends, I implemented SEO strategies to enhance BHHR's visibility across search engines.
Website
Traffic
Boost traffic via analysis, refining, and enhancing user engagement for an interactive online experience.
Keyword Rankings
Optimized BHHR website for hair restoration, improved rankings, leads, and user experience. Impressive results.
Approach
Analyzing user interactions, optimizing contact forms, and implementing responsive design.
Regular analysis guides strategic enhancements, keeping up with industry trends.
Implementing responsive design elements for user accessibility.
Aligning strategies with market demands through industry trend awareness.
Services I Offered
Keyword Research
- Identify target local keywords for specific locations like Hair Transplant Los Angeles, Scalp Micro-Pigmentation, etc.
- Long-tail keywords may include specific procedures like SmartGraft® hair transplant or Scalp Micro-Pigmentation for receding hairlines.
Content Strategy
- Develop a blog section to regularly publish content related to hair restoration, trends, and patient stories.
- Include informational articles about SmartPRP® technology, hairline lowering, eyebrow restoration, etc.
- Encourage user-generated content, like patient testimonials and before-and-after photos.
On-Page SEO
- Ensure meta tags are optimized for target keywords and use header tags for headings, incorporating relevant keywords.
- Optimize image alt tags for accessibility and include keywords when relevant.
- Create unique and engaging content for each service offered, featuring relevant keywords.
Backlink Building
- Develop a backlink strategy through outreach to reputable medical and beauty websites.
- Leverage relationships with influencers or celebrities for potential endorsements.
- Encourage social media shares and engagement to boost online visibility.
Technical SEO
- Ensure proper implementation of 301 redirects for any site structure changes.
- Use a sitemap to help search engines index all relevant pages.
- Regularly audit and fix broken links for a smooth user experience.
User Experience
- Ensure the website is mobile-friendly for a seamless experience on various devices.
- Improve page loading speed by optimizing images and leveraging browser caching.
- Implement clear CTAs for consultations and appointments.
Performance Metrics
increase in organic traffic.
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increase in top-three keyword rankings.
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boost in contact form inquiries.
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increase in property viewings & inquiries.
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Challenges and Resolutions
CHALLENGES
- Intense competition in the hair restoration industry.
Limited online visibility for potential clients seeking hair restoration.
- Suboptimal accessibility system on the website.
RESOLUTIONS
- Targeted keywords and specific locations for visibility.
- SEO restructuring boosts search rankings, attracts organic traffic effectively.
- Enhanced site features for improved user experience, disability inclusivity.
Project Impact
Maximized lead generation, enhanced organic visibility, and increased website traffic, resulting in a significant boost in online inquiries and engagement.
Technologies Used
