Hair Transplant Website Revamp
I revamped a hair transplant website, enhancing its aesthetics and functionality. With 40 pages, custom designs in Figma were meticulously coded into Code Igniter. The project spanned 2 months, including comprehensive testing. Advanced features included a bespoke contact form, exclusive gallery setup, CRM for lead management, and a tailored blog management system. Speed and mobile responsiveness were top priorities, ensuring a seamless user experience.
Project Scope
Design Process
Development Approach
Content Strategy
Performance Metrics
User Experience Highlights
Challenges and Resolutions
Project Impact
Technologies Used
Project Scope
- The project aimed to create a comprehensive web presence for Beverly Hills Hair Restoration (BHHR) in Palm Desert, focusing on innovative hair restoration treatments. It involved designing and developing a user-friendly website to showcase their services and expertise.
Objectives Achieved:
- Establish an online platform for BHHR to promote their hair restoration treatments.
- Enhance brand visibility and credibility.
- Provide information on services, patient stories, and technologies.
- Create a responsive and engaging website for desktop and mobile users.
Design Process
Conceptualization:
- Researched hair restoration industry trends and competitor websites.
- Brainstormed design concepts that convey professionalism and trustworthiness.
Wireframing:
- Created wireframes to outline the website’s structure and user flow.
- Designed layouts for key pages like home, services, patient stories, and contact.
Visual Design
- Crafted a modern and visually appealing design using Figma.
- Incorporated BHHR’s branding elements, color schemes, and imagery for consistency.
- Designed custom graphics and icons to enhance the overall aesthetic.
Development Approach
Front-end Development:
- Coded the Figma designs into responsive HTML/CSS templates.
- Ensured cross-browser compatibility for a seamless user experience.
- Implemented animations and transitions for a dynamic feel.
Back-end Development:
- Utilized CodeIgniter to create a robust and scalable backend.
- Developed custom functionalities, including contact forms, blog management, and content management.
- Integrated a lead management CRM system to streamline patient inquiries.
Security and Optimization:
- Implemented security measures to protect user data and the website from potential threats.
- Optimized website performance through techniques like caching and speed enhancements.
Content Strategy
Content Organization:
- Strategically organized content to provide clear information about services, procedures, and locations.
- Created a blog section for informative articles on hair restoration.
Engaging Multimedia:
- Integrated high-quality images and videos showcasing BHHR’s facilities, procedures, and patient testimonials.
- Employed concise and compelling copy to convey expertise and trust.
User-Friendly Navigation:
- Designed intuitive navigation menus for easy access to key information.
- Utilized breadcrumbs to aid users in tracking their location within the website.
Performance Metrics
Website Analytics
- Implemented Google Analytics to track user behavior, traffic sources, and engagement.
- Monitored key performance indicators (KPIs) such as bounce rate, session duration, and conversion rates.
Optimization Results:
- Achieved significant improvements in website loading speed, resulting in reduced bounce rates.
- Enhanced overall user experience, leading to longer sessions and increased page views.
User Experience Highlights
- SmartPRP® Technology: Highlighted BHHR’s innovative SmartPRP® technology, explaining its benefits and results.
- Service Details: Provided comprehensive information on hair restoration services, procedures, and pricing.
- Patient Stories: Showcased real patient success stories through engaging multimedia content.
- Interactive Forms: Included user-friendly contact forms for easy inquiries and appointments
Challenges and Resolutions
- Content Management: Developing a robust content management system to handle a large volume of articles and patient stories.
- Resolution: Created a custom backend system for efficient content management and publication.
- Performance Optimization: Ensuring fast loading times for media-heavy pages.
- Resolution: Implemented image and video optimization techniques and utilized content delivery networks (CDNs).
Project Impact
- Improved User Engagement: The website experienced longer session durations and reduced bounce rates.
- Increased Conversions: Optimized contact forms and clear call-to-actions led to higher inquiry rates.
- Enhanced Brand Credibility: The modern design and informative content boosted BHHR’s reputation in the industry.
Technologies Used
- Front-end Technologies: HTML, CSS, JavaScript
- Back-end Technologies: CodeIgniter, PHP
- Database: MySQL
- CMS: Custom Content Management System
- Analytics: Google Analytics
- Security: Implemented security protocols and measures
- Optimization: Content delivery networks (CDNs), caching techniques
