Home Services Web Revitalization
In this project, I focused on revamping the online presence for a home improvement and maintenance service provider. Over a week, I developed a functional and visually appealing landing page. My approach blended custom WordPress development with an emphasis on user experience. The site, catering to various services like renovations and carpet cleaning, showcases my expertise in creating engaging, responsive designs. Strategic plugin integration and SEO optimization were key in enhancing site performance, demonstrating my commitment to delivering tailored digital solutions in the home services industry.
Project Scope
Design Process
Development Approach
Content Strategy
Performance Metrics
User Experience Highlights
Challenges and Resolutions
Project Impact
Technologies Used
Project Scope
- Designed and developed a one-page landing website for Cold Lake Home Services.
- The objective was to create an aesthetically pleasing, responsive, and user-friendly platform that effectively showcases the client’s services.
Design Process
- Conceptualization: Brainstormed ideas for a visually appealing and engaging design.
- Wireframing: Created wireframes to outline the layout and structure.
- Visual Design: Crafted a sleek and modern design in Figma, focusing on user experience and mobile responsiveness.
Development Approach
- Custom WordPress Development: Developed a custom WordPress template using Advanced Custom Fields.
- Plugin Integration: Incorporated essential plugins, including contact forms, cache, security, and SEO optimization.
- Performance Optimization: Ensured the website was fast, secure, and fully responsive for all devices.
Content Strategy
- Organized content logically to guide users through services and contact information.
- Utilized concise and engaging language to communicate services effectively.
Performance Metrics
- Achieved a significant increase in website loading speed after implementing caching and optimization.
- Enhanced the website’s SEO with the Yoast plugin, leading to improved search engine rankings.
User Experience Highlights
- User-friendly navigation and layout for easy access to services and contact details.
- High-quality images and graphics for an attractive visual experience.
- Smooth and intuitive contact forms for streamlined communication.
Challenges and Resolutions
- Challenge: Ensuring high performance without compromising on design.
- Resolution: Implemented caching, optimization, and server-side enhancements to maintain speed and aesthetics.
Project Impact
- Improved user engagement and interaction with the website.
- Enhanced online visibility and search engine ranking, leading to increased inquiries and conversions.
Technologies Used
- Advanced Custom Fields
- WP Super Cache
- SVG Support
- Wordfence Security
- Yoast SEO
